What’s New on Instagram in 2022: New Features and Updates

By 2022 Instagram remains one of the top players in the social media scene and with good reason. In the end of December in 2021 Instagram had reached two billion users across the globe. Instagram is never slow in growing and evolving, which means that it is constantly introducing new features.

This article will cover all the latest Instagram new features as well as updates for 2022 as well as the 2021 updates you may have missed.

If you’re a marketer for social media tracking the latest updates on social media platforms is essential. This Instagram blog post to get all the details about the important Instagram updates in one place like Instawer and utilize these for your benefit.

We’ll go over the latest Instagram updates first, and then review the more traditional but important ones. Therefore, with no further delay we’ll take a look at all the cool features Instagram has recently introduced.

Pinning Instagram grids to the wall

60 seconds Instagram Stories (without any cuts)

2022: Instagram’s algorithm and the reason for it

2022 Instagram Reels updates

Profile Embed

Instagram Playback

Instagram Map Search

Instagram Creator Mode

Instagram Professional Dashboard

Updated Instagram Insights

The ability to hide Instagram likes has been made an option

New Instagram Story Interactive Stickers

Instagram Shops & In-shop Ads

Control Instagram DMs on your desktop

Marketing on Instagram made easy

Marketing on Instagram made easy

Automation of Instagram Analytics, reporting, scheduling, and much more. Try NapoleonCat and you can save up to 90% of the time you working on marketing tasks. Try it at no cost:

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Instagram Grid Pinning

Most recent Instagram update lets you post your posts at the very top of the IG grid.

In the same way old content on Instagram will still be a hit. This feature is not new to platforms such as Twitter or TikTok however, we certainly required it for Instagram.

60 seconds Instagram Stories (without any cuts)

Instagram is progressively introducing a useful feature. It lets users post Instagram Stories for up to 60 seconds, and without the ever-frustrating cut after every 15 seconds.

It’s certainly a useful feature. The playback of your Story video will be more smooth and you can also include all user-related mentions tags, locations, hyperlinks and more. in one Story that is longer There’s no need to go through the process again after every 15 seconds, which is great!

2022: Instagram’s algorithm explained

The Instagram algorithm’s operation was a complete mystery for quite a while trying to get to grips with it relied on guesswork and a trial-and-error procedure. However, this has changed since Instagram’s CEO, Adam Mosseri explained it in an article posted on Twitter.

It appears that at present the most significant factors that influence what users can see on the feeds of their IG feeds is:

Post’s popularity indicators include how many people clicked on it, the location the location it was in and the duration (if it was a video)

How often did the user interact on the accounts in the recent past?

How many of the posts that user has liked?

The user’s interaction with the account Other content

We highly recommend watching the entire video. It could help you understand the social media platform better and get your communications started producing more outcomes!

2022 Instagram Reels updates

Reels have rapidly gained popularity ever after Instagram began introducing them back in the year 2020. Instagram is investing heavily in this new format and is always seeking to improve it, which we may observe in the month of July 2021 when Instagram has decided to increase the Reels duration to the maximum. The brand new Instagram feature is regularly upgraded with more editing options, including the most recent features: double exposure or a timer.

Instagram updates and new features including a reel hulk

Instagram reel with music

Let’s take a closer look at what you can do using Reels. In essence, Reels are vertical full-screen posts that last anywhere between 15 seconds and 1 minute. It also lets users to mix multiple video clips into one. Furthermore, Reels can be equipped with various extras to make the video more enjoyable:

Music — you can include any song you like and alter the music’s vs. the original sound ratio of the video.

Voiceover recording — record your own voiceover


Doodles — You can draw over the video

Stickers — once you’ve shot an entirely new Reel You can then add stickers to it.

Effects — the same as in Stories

Timer — meaning you don’t have to hold your phone when making videos.

Instagram is testing more innovative features for Reels:

Video Layout lets users record multiple videos in separate windows, one after the other, and then play them together.

Double exposure feature that lets users take an image and record video over it.

Instagram Posts Collabs

Another benefit is the ability to create posts that are joint. The post will be visible in your feed as well as on the profile of your coworker.

To make a joint post, you need to make your normal post (Reels can also be used) Then click on Tag individuals, and finally Click Invite collaborator.

Instagram updates and new features Ig post collab

A good example of a collaborative post on Instagram

Reels Visual Replies

In 2021, the last day of Instagram added a new Reel update, dubbed «Reels Visual Replies». This feature lets you respond on comments (given by each person who follows the Reels) posts by using videos.

This feature is a excellent way for creators to interact with their followers by making content inspired by their activities within the comment section.

Where can you find Instagram Reels

To open the Reels creating area, you have to click the ‘+’ icon located in the upper right corner of the screen . Then select ‘Reels’. Certain of Reels features can be used during recording, and others only after the recording is completed. Try it out and make your own entertaining content!

Another thing that you can go back on any one of your Reels at any time and mix it up that gives you virtually endless possibilities to experiment using your own content.

When you click on the play icon at the lower right-hand corner on your display, you will be able to swiftly browse Reels.

You can also look for other Reels which feature the same tune by clicking on the audio icon within a specific Reel.

All messages and comments can be managed in one place

All messages and comments can be managed in one place

Make use of NapoleonCat to manage all your reviews, comments, messages and more. All from one easy dashboard. FB and IG ads with comments. Test it for free:

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Profile Embed

Embedding Instagram videos or photos on websites isn’t new, however, until recently it was impossible to embed an entire profile with a natural-looking design. It’s feasible now!

This update made it simpler to show Creator’s profiles on various areas on the Internet.

Instagram Playback

In 2021, Instagram introduced the «Playback feature which allows users to share their most popular Stories to mark the New Year’s Day. It was an excellent way for users to remember their most memorable moments from the year.

Instagram updates and new features Playback feature


Instagram Map Search

Another of Instagram’s latest improvements includes one of Instagram’s new features is the Map Search. It’s a feature that’s very like Google maps, and lets users find the exact location of various companies within the Instagram app.

Map search is available inside Instagram’s normal browser, which can be used to search for hashtags, other users and hashtags.

Instagram updates and new features Ig map search

Map search on Instagram

It’s rapidly becoming one of the most effective tools for exploring new treasures in an area that was previously unexplored. Users are able to easily access additional details such as location, prices of services and products, and posts that are marked with the location of the business by clicking on a specific place icon on the map.

Instagram Creator Mode

Instagram has launched Creator mode for accounts that have more than 10000 followers a while ago and continues to improve this aspect of the app to assist influencers maximize their experience using it. From allowing creators to view more of their account’s stats to making it easier to communicate with users, the Creator mode has made a huge significant difference.

The Creator mode is constantly evolving and adding new features like a brand new area of Instagram marketing strategies that creators can utilize to benefit when creating new content. Another step towards improving the creator experience was the launch to Professional Dashboard. Professional Dashboard.

Instagram updates and new features Creator mode

Tips for marketing on Instagram for creators

Instagram Professional Dashboard

Instagram has taken another step towards better analysis in 2021 with the introduction of an additional feature called the Professional Dashboard. The feature is available to every account that is a business or creator and serves as a principal dashboard in the app to monitor the performance of your account. Here’s a list of its principal tools and resources:

Performance of the overall account

Instagram Insights


Branded Content Approvals

Instagram Shopping

Saved Replies

Instagram updates and new features Professional dashboard

Instagram Professional Dashboard

Professional Dashboard Professional Dashboard is a great tool for getting an overview of your stats, but should you wish to dig into the details it is still necessary to visit Instagram Insights to do this.

Updated Instagram Insights

Instagram has upgraded its analytics tool to provide creators and businesses with more insight into their account’s performance. The most significant change is that users can now view data for up to 90 days instead of 30, or 60. Also, it is possible to analyze your live video’s performance.

Insights provides you with a range of your statistics

Accounts reached — Overview of your profile’s reach metrics , broken down by gender, geography age, followers and. non-followers, types of content reach ads, and much more.

Accounts engaged This section allows you to determine the percentage of engagement in your account across different types of content in greater depth.

Total followers — This section allows you to measure the base of your followers by providing an understanding of their demographics.

Content you shared — More information on your content and user interactions, broken down by type of interaction and content (even interactions such as Business Address Taps or Email Button Taps)

It’s definitely an improvement over the earlier version. If you have several social media accounts it is possible to up your game by using NapoleonCat as well as its analytics feature. With it, you will have a birds-eye overview of all your accounts, regardless of social network and create Instagram reports in a matter of minutes.

The ability to hide Instagram likes has been made an option

Instagram has moved towards hiding the number of likes on posts since the year 2019. At present, you have the option of choosing whether to conceal the information in your post or leave it out.

To do this it is necessary to go to your post and click on the three dots on the upper right corner, and select ‘Hide Like Count’.

Although a lot of users are beginning to utilize it, you are able to check someone’s like count on NapoleonCat — regardless of whether the user decides to hide them or not.

The like count on Instagram is in NapoleonCat

View Your Instagram Likes in 2022

View Your Instagram Likes in 2022

Are you unable to see the comments on Instagram? Try NapoleonCat to check the number of likes on your posts as well as competitors also. Test it for free:

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New Instagram Story Interactive Stickers

The majority of Instagram users are already familiar with seeing new stickers in the editing section of their Stories every now and then. The most recent collection of stickers for users will differ depending on the type of account they have.

Let’s take a look at a few of the most recent and well-known ones.

Instagram updates and new features Ig Story interactive stickers

Stickers are available for Instagram Stories

Shopping sticker

The name of this sticker says it all. The addition of it to your Instagram Story allows your followers to buy directly from Instagram Stories. Be aware that you must have the Shopping feature already configured to make use of this sticker. If you wish your partners to be able apply this sticker and redirect to your items it is also necessary to activate this feature within your Shopping Partners section of your account settings.

Music sticker

The sticker has been long-awaited by people in many countries and the Music sticker is becoming all the time. Make use of it to enhance your story by adding your favorite music!

Location Sticker

The location sticker lets you to post your current location, if you’d like to share a particular cool spot with your followers.

The sticker will be a reminder of the name.

Include a business or user within your story. This will allow users to share the Story on their own profile to expand their reach.

Questions about the sticker

Include a Question sticker to inspire your followers to provide their feedback about your selected topic. It is also possible to allow users to ask questions that you will later respond to in separate stories to encourage further engagement with your followers.

Quiz sticker

One great way to use the sticker would be to pose questions about the area of your profile’s interest and observe how your followers do and how they contribute to your brand’s recognition.

Poll sticker

Similar to similar to Quiz sticker Similar to the Quiz sticker, this is a fantastic way to get your followers their opinions. Particularly useful in helping to make decisions for content ideas in the future by including your followers’ voices in the process of creating.

Donation sticker

This sticker lets you choose a non-profit organization and allows your followers to give to the organization. The nonprofit will receive 100% of the funds you raise.

Countdown stickers

If you’re planning an important event scheduled for the near future There’s no better way to inform your followers about it than to use this Countdown sticker.

Add Yours sticker

The Add Yours button is somewhat similar to the’Add Yours’ Challenge sticker. All you have to do is to invite other users to post their own stories on any subject you’d like to or tap the bottom of the page to have a Story selected for you, and then tap «Done». To view Stories of other users who have responded to your request, tap the sticker on your Story.

You can also click the icon with three dots located at the top of your screen to view other options to manage your stickers, such as turning off notifications or concealing your username.

Flexible Link sticker

The Link sticker is no longer just for larger Instagram accounts that have more than 10k followers. The Link sticker is now available to everyone, yay!

To use it you must enter the URL of the site you wish for the stickers to be linked to. Click ‘See preview’ beneath the link to see how the URL will appear like when it is opened by someone. Anyone who is able to view your Story can click the sticker to visit the site linked.

There’s more! You can now alter the look of the sticker, and transform it into a clickable call-to action that offers a variety of options to use for Instagram marketing.

Food Orders stickers

The addition of an Food Orders sticker to your Instagram Story enables other users to purchase food items from your company through your partner’s site.

This sticker is particularly useful for restaurants with smaller portions which don’t enjoy much recognition, but it is it is also a great tool when you decide to collaborate with an influencer and include this sticker on their Instagram Stories to bring traffic to your establishment.

Small business support sticker

This sticker has made its name throughout the epidemic, and with justification. The restrictions on Covid-19 have had huge negative effect on businesses particularly smaller ones. Instagram has decided to allow users to show their support for their favorite small-scale businesses by putting up a sticker that will help them increase their visibility and gain recognition.

That means that, by using the sticker, you are able to tag any company with an Instagram profile to assist them in reaching an even larger audience. For instance, if you are employed by a small food chain or similar kind of business with multiple profiles for various locations, you can make use of the sticker to promote cross-promotion between the profiles.

Instagram Shops & In-shop Ads

Facebook (or the current version: Meta) has been heavily investing in the development of its eCommerce capabilities through the introduction of Facebook as well as Instagram Shops which are available directly from the apps. With this, companies can build custom catalogs of their offerings that customers can browse and save, share and buy from.

It is essential to get this established, but after that you are able to showcase your items using a variety of options, such as adding an image for your cover or choosing the color scheme to give an individual look and feel for your store online.

Users can use Facebook Shops via Facebook Pages and Instagram accounts, or even via Stories and ads. You can now purchase products without leaving the app if the company has made checkout available within the US.

The latest news is Instagram is testing the display of advertisements in the Shopping area that could become a powerful marketing tool for every business’ arsenal.

Instagram’s new features and updates, e.g. displaying advertisements


How to see Instagram DMs on a PC — Messenger API

It’s now possible to view your Instagram DMs on your computer. This is due to Messenger making available its API to Instagram messaging. You can also control the Instagram DMs (even from multiple accounts) within NapoleonCat’s Inbox.

Utilizing the Social Inbox makes managing all your Instagram DMs (and comments) across several Instagram profiles much simpler by having them all in one customized view.

Start our no-cost trial for two weeks and try it out, with no credit card needed

How do you check DMs on Instagram using a computer NapoleonCat

Wondering how to see Instagram DMs on a PC?

Wondering how to see Instagram DMs on a PC?

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Wrap up

Instagram is growing rapidly and is improving the user experience every day. From small changes like shifting buttons around, to more significant changes such as adding completely new features

You will never be bored by this giant of social media.

We hope this article has helped you keep up on some of the most recent Instagram updates.

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